Table of Contents

'Valuing What Matters' Experiment

(an experiment from the March workshop)

Hypothesis / Challenge

Changing perceptions of marine conservation.
Notes: https://www.flickr.com/photos/foam/16831952875/

Experiment design

Experiment 3 to change perceptions of marine conservation (NGOs)
See also: charm offensive experiment and gone fishing in the Thames experiment

Experiment description: Create a scenario and trade-off analysis related to health costs. Finding a way to speak the language of policy makers by focusing on costs that are important to them, such as health costs. A cost/benefit analysis is needed.

experiment - gone fishing (et al.)

full size image

Implementation:

Needs
Offers

Progress

Results